Sunday, August 21, 2011

Allen Family Dentistry - Creating an Identity

I am often surrounded by all things wedding and pretty so when I get the opportunity to remove myself from all the frills and fluff I don't pass it up! Don't get me wrong, I LOVE everything about a wedding and all the nitty gritty details that go into planning such an event. But I also really enjoy being able to create an identity for a business owner from my hometown in Pella, Iowa, Allen Family Dentistry!

Dr. Jeff Allen provides general dentistry for people of all ages in Central Iowa. They are located on the square in Pella, in a beautifully renovated turn of the century building. Jane Smith, an interior and exterior designer from Pella, is revamping their space inside and out to give it a more modern and urban feel. She makes everything look fabulous!


I wanted to create a logo that worked with the new direction their building was headed and this is what we landed on!

Very thankful for these opportunities and am glad I am able to help those in the community I grew up in!

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